Portfolio of Lilly-Jo Cullen

Marks & Spencer Bank
Digitising M&S Bank’s credit card rewards meant rethinking a paper-based system to improve usability, reduce friction at checkout, and enhance customer experience.
Toyota Connected
Adapting Toyota’s connected car experience from North America to Australia required a complete redesign of key user journeys, balancing new functionality with existing architecture.
New Look
Many retailers including New Look have ramped up their online experience, how can we ensure our retail experience doesn’t get left behind?
Booky
An app for mobile and web offering accounting solutions for freelancers and small to medium sized businesses…
British Gas app
One of the first in-app purchase journeys for getting an on demand repair
Nano
With challenger banks quite literally giving legacies a run for their money, Nano came about to offer a similar for business banking…