Toyota Connected

Project overview

As the sole designer on the product team for Australia, I was tasked with absorbing all the functionality of Australia’s app and adapting it into the architecture and design of North America’s version.

While some user journeys required a simple re-skin, many were complete outliers, necessitating full overhauls where new patterns had to be created from scratch.

This included features such as:

• Onboarding

• Subscriptions

• Dealership portal

• Fuel rewards scheme

To achieve this, I conducted a full structural mapping of the existing app, a comprehensive usability audit, and a competitive analysis, all while maintaining ongoing stakeholder communication. I also led unmoderated remote user testing to gather unbiased insights at scale.

Alongside structural and usability improvements, I refined the interface design, tweaking and expanding the design system where necessary, and ensuring a level of finesse in the overall user experience.

(High-level overview whilst in the process of gathering all artefacts to build a comprehensive case study that details the full design process and key insights)